Yu Jen Chang (Chris)
I’m Chris Chang, an ID student who worked on a project to foster connection between young demographic and small-scale food producers, aimed to design a platform, offering consumers an alternative option on fresh produce purchasing in a supermarket dominated era, supporting local small-scale producers and contributing towards more resilient food systems.
Personal Email
cosmo307@icloud.com
Final Folio
https://www.canva.com/design/DAGUkxRhhGY/Z08kX9UPVbrqbCJO5CbX4w/edit?utm_content=DAGUkxRhhGY&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton What
Project Greenform is a project aims to foster a direct and genuine connection between consumers and urban/small-scale food producers, serve as gateway to Alternative Food Networks, shaping a more sustainable and resilient food system.
The Greenform app is designed for young audience to easily connect with their local urban farmers and gain access to affordable and fresh locally sourced fresh produce.
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Why
In Australia, the food system is heavily dominated by supermarkets, with 80% of the market controlled by four main industry-leading retailers. This concentration of power marginalizes small producers, making them vulnerable and compromising their ability to survive. Additionally, this dominance undermines consumer sovereignty, that could potentially result as driven factors exacerbating the negative effects on the environment and food insecurity.
Our mission is to foster direct connections between you and your local food producers, shape towards more sustainable and resilient food system.
Enjoy fresh, local produce while supporting your community and the environment. Sign up today to be part of Alternative Food Network! How
- Select nearby urban farms
- Choose a subscription plan
- Engage in gaming and get point reward
- View real photos, farmer journals, and direct conversations with farmers
- Support urban farmers through farmers' markets
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Beyond grocery shopping
Farm2Fork Adventure is an exciting urban farm tour designed to connect you directly with the heart of sustainable city farming. Step away from the digital world and into the green, where you’ll explore how urban farms bring fresh produce to life in the middle of bustling city environments.
Event Flow：
- Welcome and Urban Farm Tour
- Participate in Urban Planting
- Harvest crops
- Urban Farm-to-Table Cooking Workshop
- Seed Bomb Workshop
- Wrap-Up and Farmer Meet & Greet
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